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2016 Mobile Ad Summit
Friday
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27
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7:00pm
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Encouragement within Training
Friday
, 
September 
27
 at 
7:00pm
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Encouragement within Training

Motivational Support in Training - How to Use it to Your Advantage? Sometimes the best way to encourage people is to use what they already know and have confidence in. By offering your support and encouragement during tough times you reinforce the skills they already possess, allowing them to move on with their life with more confidence than before. The key is to be able to offer what they need and find ways of reinforcing these things when they are low. Here are some tips on how to support and encourage your training colleagues during tough times.

Do something constructive - Many managers and trainers sit on the sidelines during the heat of a training session. While watching others do their thing, why not do your part by participating yourself? It's important to be a catalyst in helping others, and by helping them, you reinforce their success as well.

Be observant of the training environment - When environments get tense, it is easy to turn inward. However, this would only compound things as training partners become fearful of one another and don't communicate. By being observant of the training room environment, you can identify when flare-ups may occur and what they may mean for the overall trainee morale. It's important to make adjustments so as not to cause alarm to people who work together. If you notice a pattern, make sure you address it so everyone remains calm.

Keep all options open - It's okay to think that employees might rebel against you during times of high stress, but you must remain firm. Avoid pointing fingers or assigning blame. If employees are uncomfortable or blame you for their own lack of success, they will likely rebel even more. Rather, let them know that you understand their situation, but that you have no choice but to try harder as a team to get them back on track.

Work hard together - When employees feel valued, they will want to do the same things they always have. If this occurs, everyone succeeds. If employees are encouraged to communicate their ideas and concerns, good results will follow. The best training is when employees see the rewards for their efforts.

Be flexible - Everyone keeps changing throughout the course of their careers. This is why good training is essential. Even if something doesn't work out exactly right the first time, it usually does. Allow your employees to reevaluate your training sessions based on what actually accomplished results.

It's okay to take a step back - Even when things look bleak, you must resist the temptation to pull back. Doing so could lead to resentment toward you and others. Remember that everyone has the ability to learn from their mistakes and move on. If a session doesn't go as planned, leave it be. Determine what the next step should be and move on.

You must provide appropriate feedback - When employees are motivated, they usually know what is expected of them. However, you must provide the proper feedback. If your employees are not doing a good job, discuss what needs to be done. Encouragement within training can come when you let your employees know what is expected. Proper feedback is vital when you hope to see significant improvement in your employee's performance.

Training sessions should not be about blame - It's okay to lay blame with a training session. However, employees need to understand why they didn't do a good job. If they don't understand why they didn't do a good job, they won't feel motivated to try again. If blame is laid, it must be clear that the employee must change or something else must be done.

Encouragement within training can come when you offer constructive criticism. When an employee is motivated, they will try to do better. This is where you should give praise when they are doing well. Be sure to give praise and help when needed, but don't direct them. Just be there to help and give encouragement when they need it. The employee needs to feel that their work is not only being reviewed, but that they are also being helped.

Encouragement within training can occur when there is a reward. When an employee is doing well in training, they might be offered a small bonus or some other form of reward for their efforts. Encourage this as much as possible. Make sure they know this will help them do even better. This isn't about rewarding only on a success - they need to know this will encourage them to continue to do the best they can. Employees want to do their very best, but if they are discouraged from furthering their career, they are likely to quit - which is the last thing you want.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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